The paid-media advisor for agencies and freelancers
Far brings focused Google Ads checks, account answers grounded in available data and budget pacing into one workspace—with inspectable evidence behind the next decision.
Far is currently available to invited users.
Reporting-only in Far. Far cannot create, edit, pause or delete anything in Google Ads.
Built for daily Google Ads work
Editable check criteria
Exact matching rows shown for each check
Reporting-only Google Ads connection
The daily reality
Paid-media managers move between reports, spreadsheets, budget calculations and stakeholder requests. The challenge is turning all that data into a defensible next decision.
Important problems can hide among hundreds of campaigns, keywords, search terms and locations.
A fixed rule rarely reflects the client’s actual CPA, budget or commercial priority.
Stakeholders need to see the evidence behind a decision—not only another opinion.
From signal to decision
Run precise checks for non-converting spend, high CPA, potential keyword opportunities and locations that match your criteria.
Retrieve account facts quickly, then explore broader performance problems using the available evidence and business context.
Compare monthly targets, actual spend and projected month-end spend without changing campaign budgets.
One focused workspace
Checks
Choose a question, set the time period and numeric boundaries, and see the campaigns, ad groups, keywords, search terms or locations that match. The result is a data table—not a generic suggestion.
Ask Far
Ask for a fact or describe a performance problem. Far uses the selected project’s available data and business context, clearly separating measured facts from hypotheses.
“How much did we spend in Barcelona, and what was the CPA?”
Budget pacing
Set a monthly target, compare actual and planned cumulative spend, and see the projected month end. Guidance remains informational and never changes a Google Ads budget.
Reports and projects
Manage separate projects for different Google Ads accounts, preserve each client’s business context and turn selected evidence into clearer stakeholder updates.
A result you can inspect
Far applies the boundaries you choose and shows the exact rows that match. You keep control of the investigation and the final decision.
| Campaign | Spend | Conversions | CPA | Account CPA | Reason shown |
|---|---|---|---|---|---|
| Generic Search ES | €2,460 | 21 | €117.14 | €82.30 | 42% above |
| Competitor Search | €640 | 0 | — | €82.30 | €640, 0 conv. |
Example data. Far identifies matching evidence; the paid-media manager decides what to investigate or change in Google Ads.
From account to evidence
Far is currently available to invited users.
Choose an accessible advertiser account. Far exposes reporting queries only.
Define the priorities, audiences, constraints, KPIs and near-term definition of success.
Run data checks, ask questions, monitor budget pacing and record the next decision.
Who it is for
Prioritise the day’s account work and explain its commercial impact.
Keep client context, evidence and decisions separate across projects.
Review multiple accounts without losing the reasoning behind each action.
Reporting-only by design
Google uses one broad Ads API permission and does not provide a separate read-only permission. Far restricts its own connector to reporting queries.
Frequently asked
No. Far uses Google Ads data for reporting and analysis. Its connector does not expose operations to create, edit, pause or delete campaigns, ads, keywords or budgets.
Google uses one broad Ads API permission and does not provide a separate read-only permission. Far restricts its own connector to reporting queries.
No. Far reports the measurements available from the connected platform and makes their source clear. Platform-reported conversions are evidence, not perfect attribution.
No. Business context can be configured for ecommerce or lead generation, with the relevant goals and success measures defined during onboarding.
No. You review the evidence and decide what to implement directly in Google Ads.
Far can import up to two years of available Google Ads reporting history. Individual checks use the period configured for that check.
Start with the evidence
Invited to Far? Sign in to run focused checks, question the account and keep budget delivery visible—without changing campaigns.