01 / Budget pacing
Know where the month is heading.
Compare planned and actual spend, see the projected month end and spot which campaigns need budgets changed.
Budget pacing
Monthly target€10,000
Projected month end€9,405
Actual spend Planned pace
Your AI assistant for Google Ads analysis and optimisation.
Managing Google Ads can feel like being lost at sea. Too many accounts. Too many signals. Lots of data. No clear sense of how to improve results.
Far is your lighthouse. Find what needs attention, explore fresh ideas and chart a course towards better results.
A sea of data.
A clearer direction.
One account needs a closer look. Another is drifting off budget. A client wants proactivity before the next call. When you’re managing it all, the hardest question is often the simplest: where should I focus today?
Your next account review
Start with the signals.
3 areas to investigate · Last 30 complete daysNorth Studio · Lead generationAcquisition costs need a closer look
Generic Search CPA is €117.14 against an account CPA of €82.30.
42% above account CPACoast Supply · EcommerceSpend without a reported conversion
Competitor Search spent €640 with 0 conversions in the selected period.
Review the campaignFieldwork · Lead generationThe month is tracking below budget
Projected spend is €9,405 against a €10,000 target.
Check budget pacingSee what deserves
your attention.
Connect your Google Ads accounts and bring each client’s goals into Far. You provide the business context and Far will help you understand where you should be focusing your attention.
Far has been trained by Google Ads experts with more than 19 years’ experience in managing campaigns. It is proactive to alert you, provides recommendations and learns based on your feedback. Your experience still matters. Far helps you put it to work.
- Account checks with criteria you control
- Findings you can trace back to the data
- Ask open-ended questions to help you understand the data
When you’ve stared
at it too long,
look at it with Far.
You know the account inside out. Sometimes, that’s exactly why a new angle is hard to find.
Far combines structured paid-media recommendations with AI-assisted analysis to help you explore the next question. Bring a performance problem to Far, challenge an assumption, or use a recommendation as the starting point for your next experiment.
Far
We’re spending more, but leads aren’t keeping up. What is causing my CPL to increase?
Start with a closer look at Generic_Products_Spain_ES.
Generic_Products_Spain_ES has increased CPL by 20% over the past 7 days, and is currently 42% higher than the account average. Review search terms and keyword match type, 3 keywords are consuming 74% of the budget.
What the data shows€117.14 campaign CPL€82.30 account CPL
Suggested changes
Keywords consuming 74% budgetview
Compare spend, leads and CPL for the three highest-spend keywords. Review lead quality alongside cost to see where the budget deserves a closer look.
Keywords to add into negativeview
Review the search terms triggered by those keywords. Flag irrelevant searches for your negative-keyword list, while keeping searches that fit the business and its customers.
Consider changing these keywords match type from Broad to Phraseview
Review the high-spend Broad match keywords alongside the search terms they attract. Consider Phrase match where tighter intent would better fit the business.
See potential changes to improve landing page experienceview
Compare the search intent, ad promise and landing page. Review the headline, mobile experience and lead form for points of friction.
Was this useful?Useful ↗Needs work ↙
How it works
AI assistance with context
- 01
Connect your account
Link an accessible Google Ads account. Far uses reporting data to build the picture.
- 02
Set the context
Provide the account goals, constraints and business context.
- 03
Find your starting point
Use the initial analysis and focused checks to organise your first account review.
- 04
Build on what you learn
Ask questions, review recommendations, record decisions and bring feedback into the next review.
Connect. Understand. Prioritise. Review. Repeat.
Direction for the day.
Provide context and receive value.
Far is trained to provide insight and recommendations based on the context you provide. Be more prepared for meetings, be proactive, ensure your campaigns are optimised.
See the account.
Understand the business.
Give Far your goals, KPIs and constraints. Receive recommendations that are applicable to your company.
ICPTarget CPASeasonal priorities
Your judgement
belongs in the loop.
Tell Far which answers help, record decisions and explain what you would change. Your feedback helps guide your future recommendations.
“Useful, but lead quality matters more than volume for this client.”
Keep an eye
on the horizon.
Explore relevant industry updates and save the stories worth bringing into your next account review.
Read. Consider. Apply.
Turn the work
into a clearer story.
Bring selected evidence into stakeholder updates and monthly reports. Explain what happened, what you learned and what comes next.
Monthly performance review
Performance → Context → Next steps
Made for the people doing the work
More accounts.
Same pair of hands.
Far exists for paid-media professionals who care about the reasoning behind the result.
Agency teams
Keep client priorities in view and bring a clearer point of view to every review.
Freelancers
Give each account the attention it deserves, with another perspective when you need it.
In-house marketers
Connect performance to business goals and explain your next move with confidence.
A lighthouse doesn’t steer the ship
Far gives you direction.
You stay at the helm.
Far is intentionally reporting-only. It cannot create, edit, pause or delete campaigns, ads, keywords or budgets in Google Ads. You decide what changes and make those changes yourself.
Reporting-only in FarProject access controlsConnection you can revoke
Built brick by brick.
For the work we know.
Far began with a familiar frustration: plenty of data, and still too much time spent figuring out the next useful move.
It’s an independent platform, built with the help of AI coding tools and shaped by real paid-media work. Each iteration starts with a practical question: will this help someone understand an account or make a better decision?
Far is currently in BETA to scale safely and securely.
Ready for a
clearer direction?
Join the waitlist. Tell us a little about your work and what you’d like to know. We’ll use your details to respond and contact you about early access.
Already invited? Sign inStill have questions?
Will Far change anything in my Google Ads account?
No. Far’s connector only exposes reporting queries. Google’s permission screen uses a broad Ads API permission, but Far does not implement operations that create, edit, pause or delete Google Ads entities.
Does Far replace my judgement?
No. Recommendations and AI-assisted answers are starting points for investigation. Far distinguishes available evidence from hypotheses; you decide what to do next. Better results are the goal, never a guarantee.
Does Far learn automatically from everything I share?
Far stores business context and lets you give feedback on answers. Automatic learning from every interaction and meeting-transcript uploads are ways we add context into the platform.
Which platforms can I connect?
This version of Far focuses on Google Ads, for both ecommerce and lead-generation businesses.
What happens after I join the waitlist?
Your request is saved for the Far team to review. We’ll contact you using the email you provide about your questions and early access.